Friday, July 1, 2011
What is the fashion industry and fashion Economy
Comprehensive research of other scholars, we give fashion is defined as follows: in a certain period and the specific social and cultural context, a wider spread of a lifestyle, behavior and cultural ideas, reflected in the clothing, apparel, consumer habits and lifestyle and other personal or more areas of social life. It is often started by the ideology, to express a variety of physical forms, is a close contact with the real-life social and cultural, and spiritual demands of the public with the times is closely related to a period of time, the popular attitude towards life and lifestyle.In modern commercial society, the concept of fashion is not only a way of life, a state of mind, the pursuit of fashion people, will change the existing lifestyle and behavior, and thus continue to create new demand and bring new products to drive the new industries . And fashion-related products not only have all the characteristics of commercial products, but also because of its high value, easy to spread and spread wide features, helping the formation of fashion chain, resulting in huge economic benefits.Internationally renowned fast fashion product development team Junyou believe information is the rapid development of fast fashion, the primary condition for design! For the fashion trend to have a sensitive sense of smell to grasp the professional knowledge and rational analysis, especially when in close season, there have been adjusted to be more precise with marketable products reach the market.A stylish fashion ideas commercialize products, fashion industry, fashion and a series of related economic concepts. Fashion refers to the representative of today's fashion, with a certain added value and the realistic needs of the era of advanced products, often on behalf of a specific period of mainstream consumer consumption trends, including fashion goods and fashion services. From the content, the broad sense, including luxury fashion products, a narrow fashion, ranging between ordinary and luxury products, but not luxury. Given the current stage of development of China's consumer market, "China's fashion industry, Blue Book 2008" with a stylish narrow definition of the product.Fashion industry is a series of business activities in general, these activities include service on the fashion product and fashion design, procurement, manufacturing, marketing, sales, use, consumption, collection and so on. It is in the new historical conditions of a new industrial concept and form.Fashion and fashion industry, the economy refers to a series of related economic activities and economic patterns.With the current development status of China's fashion industry, fashion industry, we will define the scope are as follows: First, the fashion goods industry, including fashion casual clothing and shoes, fur leather, all kinds of jewelry, watches, jewelry, perfume, skin care cosmetics hair care , food and consumer electronics products; second, fashion services, including beauty salons, health tourism, popular music, film photography, animation, comic books, fashion books, magazines, restaurants, bars and other entertainment industries.Currently, the fashion industry on a global scale showed four characteristics; first is fashion and economic integration, the level of economic development, economic boom or not directly about the fashion field; second is the symbol of the consumer, that is "conspicuous consumption "; third feature is the globalization of the fashion industry, fashion industry, the growing trend for global synchronization, greatly shorten the cycle; fourth characteristic is the industry's high value-added and high-risk.
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